Herzogenaurach Attractions: A Blend of History, Culture, and Innovation

Herzogenaurach, a charming Bavarian town in Germany, is best known as the birthplace of Adidas and Puma. Beyond these famous sports brands, the town offers a rich mix of history, culture, and nature, making it an appealing destination for travelers.Here is a comprehensive list of must-see attractions in Herzogenaurach, showcasing the town’s rich history, culture, and modern innovations.

Herzogenaurach Attractions:

• Adidas and Puma Headquarters

A major attraction is the headquarters of Adidas and Puma, both founded by the Dassler brothers. **Adidas’ World of Sports** campus offers guided tours, giving visitors insights into the brand’s history and innovation. While Puma’s headquarters isn’t open for tours, being in the home of these global giants adds excitement for fans of sports and fashion.

• Herzo Base

**Herzo Base**, a former U.S. military base from the Cold War, has been transformed into a commercial area. Although modernized, remnants of its military past remain, drawing visitors interested in post-war history and the U.S. military presence in Germany.

• Herzogenaurach Old Town

The **Old Town** of Herzogenaurach showcases traditional Bavarian architecture. Stroll through its cobblestone streets and half-timbered houses, with the **Market Square (Marktplatz)** offering a perfect spot to enjoy outdoor cafes or local markets. The Old Town highlights the town’s medieval past and cultural charm.

• Herzogenaurach Castle

The 13th-century **Schloss Herzogenaurach** is a historical landmark, once a noble residence and courthouse. While the castle interior isn’t open to the public, the exterior provides a scenic spot for photos and a deeper connection to the town’s medieval history.

• St. Magdalena Church

The **St. Magdalena Church** is a beautiful example of medieval Gothic architecture. Its peaceful atmosphere and striking tower make it a must-see for visitors interested in the town’s religious and historical heritage.

• Aurach River and Outdoor Activities

The **Aurach River** flows through Herzogenaurach, offering serene views and outdoor activities. Walking and cycling paths along the river and surrounding countryside provide great opportunities for hiking and exploring nature.

• HerzoBäder Leisure Pool

**HerzoBäder** is a modern leisure pool complex featuring indoor and outdoor pools, water slides, and a wellness area. It’s a favorite for families and those looking to relax, especially in the summer.

### Local Festivals and Events

Herzogenaurach hosts annual festivals like the vibrant **Sommerfest**, filled with music and food. The town’s **Christmas market** offers a delightful holiday experience with seasonal treats and handcrafted items, reflecting the warm Bavarian traditions.

Herzogenaurach blends history, culture, and modern innovation. From its global Adidas and Puma roots to its medieval architecture and scenic riverside, the town offers something for everyone. Whether exploring sports history, walking the charming streets, or enjoying outdoor activities, Herzogenaurach provides a unique experience in Bavaria.

Ava Tabatabaei
Content Manager
Gate of Nations GmbH